DR. CHERN-HOOI LIM
Founder and CEO
Dr. Chern-Hooi Lim is the founder and CEO of New Iridium. He earned his Ph.D. in Chemical Engineering at the University of Colorado Boulder. Dr. Lim’s expertise includes photocatalysis, photocatalyst design, organic synthesis, chemical process design and quantum chemistry. He is the co-inventor of patent-pending photocatalyst technology using quantum simulations to optimize the photocatalyst molecular design and pioneered its use in pharma small molecule and functional polymer syntheses. Dr. Lim has published more than 25 scientific papers in top tier journals such as Science, JACS and Angewandte Chemie.
Dr. Lim's vision is to transform the landscape of pharmaceutical and chemical manufacturing using photocatalysis enabled by sustainable photocatalysts, super-efficient light-driven reactions and high performance photoreactors. Dr. Lim is a passionate entrepreneur having won his first pitch contest as an undergrad at Drexel. He now applies lean startup, customer development and disciplined entrepreneurship methodologies to propel New Iridium’s growth trajectory.